Pregled pogojev za poslovni turizem v Bolgariji

Avtorji

  • izr. prof. dr. Mariana Ianeva University of National and World Economy, ul. "8-mi dekemvri", 1700 Studentski Kompleks, Sofia, Bolgarija
  • Ralitsa Georgieva University of National and World Economy, ul. "8-mi dekemvri", 1700 Studentski Kompleks, Sofia, Bolgarija

DOI:

https://doi.org/10.32015/JIBM/2020-12-1-5

Ključne besede:

poslovni turizem, MICE, trendi, Bolgarija

Povzetek

V tem poročilu so predstavljeni trendi v razvoju poslovnega turizma v Bolgariji in razvoj pogojev za poslovni turizem v državi. Glavni rezultati študije se nanašajo na splošno teorijo o posebnosti poslovnega turizma, analizo praktične uporabe tendenc različnih predmetov na makro in mikro ravni. V posebnih študijah in pri pripravi njihovih sklepov se uporabljajo skupne znanstvene metode, kot so opazovanje, analiza, sinteza, analogije in druge.

Literatura

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Portarska, V. (2018). “Marketing Organizations in Tourism - Instrument for Sustainable Development and Promotion of Destinations”, Sofia: Avangard Prima.

Rusu, S., Isac, F., Cureteanu, R. (2009). “Business tourism, motivations and forms”, Lucrări Stiinţifice. Seria I, vol. 7 (3). Aurel Vlaicu University of Arad.

Tsonev, N. (2013). “Marketing in tourism”, Sofia: UNWE Publishing Complex.

Tsonev, N. (2017). “Marketing Management in Tourism”, Sofia: Avangard Prima.

Objavljeno

2020-06-30

Številka

Rubrika

Strokovni članek

Kako citirati

Ianeva, M., & Georgieva, R. (2020). Pregled pogojev za poslovni turizem v Bolgariji. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 12(1), 35-40. https://doi.org/10.32015/JIBM/2020-12-1-5