Consumer Behaviour Toward Modern Food Products and Trends

  • Mohammed Abdalrahman, MBA, PhD Cand. Szent István University, Doctoral School of Management and Business Administration, Gödöllő, Hungary
Keywords: consumer attitudes, GMOs, genetically modified products, organic food, novel food trends

Abstract

People practicing food buying and consumption activities in everyday of their life’s, therefore this study aims to highlight the main factors that could affect consumer attitudes towards novel food products and consumption trends. The study handled three main food consumption trends that are: sustainable food consumption, organic food consumption and genetically modified food consumption. In order to achieve the study objective, a desk research was conducted, and a through literature survey was carried out on the main factors that affect consumer attitudes toward novel food products and consumption patterns. Literature resources were collected by screening various databases as EBSCO, Scopus, Science Direct, Taylor and Francis and other search tools. The main results indicate that the consumers attitudes towards novel food products are affected by different variables as consumer values and beliefs toward the environment and the farming technology in addition to the level of knowledge they have regarding food farming and producing technics. Also, it is found that trust, moral and ethical issues could influence the level of consumer acceptance of genetically modified foods.

References

Annunziata, A. & Scarpato, D. (2014). Factors affecting consumer attitudes towards food products with sustainable attributes. Agricultural Economics / Zemedelska Ekonomika, 60, 353-363.

Barański, M., Rempelos, L., Iversen, P. O. & Leifert, C. (2017). Effects of organic food consumption on human health; the jury is still out! Food & Nutrition Research, 61, 1287333.

Cecchini, L., Torquati, B. & Chiorri, M. (2018). Sustainable agri-food products: A review of consumer preference studies through experimental economics. Agricultural Economics / Zemedelska Ekonomika, 64, 554-565.

Cerri, J., Testa, F. & Rizzi, F. (2018). The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products. Journal of Cleaner Production, 175, 343-353.

Chu, K. M. (2018). Mediating Influences of Attitude on Internal and External Factors Influencing Consumers' Intention to Purchase Organic Foods in China.

Costa‐Font, M. & Gil, J. M. (2012). Meta‐attitudes and the local formation of consumer judgments towards genetically modified food. British Food Journal, 114, 1463-1485.

Ditlevsen, K., Sandøe, P. & Lassen, J. (2019) .Healthy food is nutritious, but organic food is healthy because it is pure: The negotiation of healthy food choices by Danish consumers of organic food. Food Quality and Preference, 71, 46-53.

Kolodinsky, J. & Lusk, J. L. (2018). Mandatory labels can improve attitudes toward genetically engineered food. Science Advances, 4, eaaq1413-eaaq1413.

Kumar, N. & Ray, S. (2018). Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India. British Food Journal, 120, 355-366.

Larson, R. B. (2018).Examining consumer attitudes toward genetically modified and organic foods. British Food Journal, 120, 999-1014.

Lee, H.-J. (2016).Individual and Situational Determinants of U.S. Consumers’ Buying Behavior of Organic Foods. Journal of International Food & Agribusiness Marketing, 28, 117-131.

Lefebvre, S., Cook, L. A. & Griffiths, M. A. (2019).Consumer perceptions of genetically modified foods: a mixed-method approach. Journal of Consumer Marketing, 36, 113-123.

Luchs, M. G., Phipps, M. & Hill, T. (2015).Exploring consumer responsibility for sustainable consumption. Journal of Marketing Management, 31, 1449-1471.

Mazzacano D’amato, P. & Falzon, J. (2015).Why Do Some Consumers Prefer Organic Food? A Discourse Analytical Perspective. Journal of Food Products Marketing, 21, 255-273.

Reisch, L., Eberle, U. & Lorek, S. (2013).Sustainable food consumption: an overview of contemporary issues and policies. Sustainability: Science, Practice and Policy, 9, 7-25.

Scott, S. E., Inbar, Y., Wirz, C. D., Brossard, D. & Rozin, P. (2018). An overview of attitudes toward genetically engineered food. Annual Review of Nutrition, 18, 59-79. doi: 10.1146/annurev-nutr-071715-051223.

Verneau, F., Caracciolo, F., Coppola, A. & Lombardi, P. (2014). Consumer fears and familiarity of processed food. The value of information provided by the FTNS. Appetite, 73, 140-146.

Published
2019-11-17
How to Cite
Abdalrahman, M. (2019) “Consumer Behaviour Toward Modern Food Products and Trends”, Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 11(2), pp. 77-82. doi: 10.32015/JIBM/2019-11-2-9.
Section
Original article