Making a Personal Difference: Communications in Healthcare
DOI:
https://doi.org/10.32015/JIMB/2019-11-1-4Keywords:
health, health behaviour, education, communicationAbstract
Health communications (HC) is a fast-growing, potent branch of communications. Previous studies on various health contexts, from diabetes to cancer, note the importance of HC in influencing positive clinical outcomes. Phase-I of a longitudinal study extends understanding of the HC process. Using primarily bivariate correlations, it confirms positive associations between a major learning intervention (an HC PG certificate)on perceptions of a practitioner’s communications effectiveness as demonstrated by a five-indicator model of consequent communications behaviours. It also finds, via regression analysis, that practitioner knowledge transfer and return-on-investment reporting are the most influential behaviours.
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