Making a Personal Difference: Communications in Healthcare
Health communications (HC) is a fast-growing, potent branch of communications. Previous studies on various health contexts, from diabetes to cancer, note the importance of HC in influencing positive clinical outcomes. Phase-I of a longitudinal study extends understanding of the HC process. Using primarily bivariate correlations, it confirms positive associations between a major learning intervention (an HC PG certificate)on perceptions of a practitioner’s communications effectiveness as demonstrated by a five-indicator model of consequent communications behaviours. It also finds, via regression analysis, that practitioner knowledge transfer and return-on-investment reporting are the most influential behaviours.
Allcott, H., and Gentzkow, M. (2017). Social media and fake news in the 2016 Election. Journal of Economic Perspectives 31(2), 211-236.
AMEC International Association for the Measurement and Evaluation of Communications. (2010). Barcelona Declaration of Measurement Principles. London: AMEC. Available at: http://amecorg.com/wp-content/uploads/2011/08/Barcelona_Principles_for_PR_ Measurement.pdf. [1 August 2018].
Barhoumi, C. (2015). Effectiveness of WhatsApp mobile learning activities guided by activity theory on students' knowledge management. Contemporary Educational Technology 6(3), 221-238.
BNU. (2016). Postgraduate Certificate in Health Communications [MP1HCO2CH] Programme Handbook. Buckinghamshire New University: High Wycombe UK.
Cameron, K. S., and Quinn, R. E. (2011). Diagnosing and changing organisational culture: based on the competing values framework. 3rd edition. San Francisco, CA: Jossey Bass.
CDC–Centers for Disease Control and Prevention. (2001). HealthComm key: unlocking the power of health communication, (Cited by Schiavo  infra).
CIPR. (2017). CIPR to launch new professional qualifications, London UK: Chartered Institute of Public Relations. Available at: https://newsroom.cipr.co.uk/cipr-to-launch-new-professional-qualifications/ [31 August 2018].
CMS-Centers for Medicare and Medicaid Services. (2018). Consumer Assessment of Healthcare Providers & Systems (CAHPS). Available at: https://www.cms.gov/Research-Statistics-Data-and-Systems/Research/CAHPS/[: 1 September 2018].
DH & SC. (2014). Income for all NHS Trusts & Foundation Trusts FYE March 2014, UK Department of Health and Social Care. Available at: https://www.whatdotheyknow.com/request/full_list_by_income_for_all_nhs_2 [1 September 2018].
Doolan M. A., and Gilbert T. (2017). Student choice: blends of technology beyond the university to support social interaction and social participation in learning. In: G. Vincenti, A. Bucciero, M. Helfert, and M. Glowatz (eds) E-Learning, E-Education, and Online Training: Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering. Cham: Springer.
Doyle C., Lennox, L., and Bell, D. (2013). A systematic review of evidence on the links between patient experience and clinical safety and effectiveness. British Medical Journal Open 3(1), e001570, doi: 10.1136/bmjopen-2012-001570.
Dozier, D. M., Grunig, L. A., and Grunig, J. E. (1995). Manager’s guide to excellence in public relations and communications management. New York NY: Routledge.
Driscoll, M. (2000). Psychology of learning for instruction, Needham Heights MA: Allyn & Bacon.
Evans, J. D. (1996). Straightforward statistics for the behavioral sciences. Pacific Grove CA: Brooks/Cole Publishing.
Gibson, J. J. (1966). Senses considered as perceptual systems. Boston MA: Houghton Mifflin.
Glanz, K. (2017). Social and behavioral theories, Esource Research. Available at: http://www.esourceresearch.org/Default.aspx?TabId=724 [30 June 2017].
Global Alliance. (2015). Global Body of Knowledge (GBOK) project: “The standard” to practice public relations and communication management, Version 2.03(1), Jul., Lugano: Global Alliance. Available at: https://www.globalalliancepr.org/capabilitiesframeworks/ [31 August 2018].
Grayson, K., and Ambler, T. (1999). The dark side of long-term relationships in marketing services. Journal of Marketing Research 36(1), 132-141.
Gregory, A. (2008). Competencies of senior communications practitioners in the UK: an initial study, Public Relations Review 34(3), 215-223.
Hair, J. F. Jr., Black, W. C., Bain, B. J., Anderson, R. E., and Tatham, R. L. (2006). Multivariate data analysis. 6th edition. Upper Saddle River NJ: Pearson Prentice Hall.
Hargie, O. (2011). Skilled interpersonal communication: research, theory and practice. 5th edition. Hove: Routledge.
Harrington, N. G. (ed.) (2015). Health communication: Theory, method and application. New York NY: Routledge.
ICHOM – International Consortium for Health Outcomes Measurement. (2018). Why we do it. Available at: http://www.ichom.org/why-we-do-it/ [18 October 2018].
Jacobs, R., Mannion, R., Davies, H. T. O., Harrison, S., Konteh, F., and Walshe, K. (2013). The relationship between organizational culture and performance in acute hospitals. Social Science and Medicine 76(1), 115-125.
Kennedy, J. (2017). War on Democracy: elections in 18 nations manipulated online, Silicon Republic. Available at: https://www.siliconrepublic.com/enterprise/elections-internet-freedom-online-manipulation [1 September 2018].
Likely, F., and Watson, T. (2013). Measuring the ediﬁce: public relations measurement and evaluation practices over the course of 40 Years, in K. Sriramesh, A. Zerfass, and K. Jeong-Nam (eds.) Public relations and communications management: current trends and emerging topics. New York, NY: Routledge.
Macnamara, J. (2014). Emerging international standards for measurement and evaluation of public relations: a critical analysis. Public Relations Inquiry 3(1), 7-29.
Madianou, M., and Miller, D. (2012). Polymedia: towards a new theory of digital media in interpersonal communication. International Journal of Cultural Studies 16(2), 169-187.
Manika, D., and Gregory-Smith, D. (2017). Health marketing communications: an integrated conceptual framework of key determinants of health behaviour across the stages of change. Journal of Marketing Communications 23(1), 22-72.
Meng, J., Berger, B. K., Gower, K. K., and Heyman, W. C. (2012). A test of excellent leadership in public relations: Key qualities, valuable sources, and distinctive leadership perceptions. Journal of Public Relations Research 24(1), 18-36.
Michaelsen, D., and Stacks, D. W. (2011). Standardization in public relations measurement and evaluation. Public Relations Journal 5(2), 1-22.
Miles, M., and Huberman, A. (1984). Qualitative data analysis. London UK: Sage.
Moorman, C, Zaltman, G., and Deshpande, R. (1992). Relationships between providers and users of market research: the dynamics of trust within and between organisations. Journal of Marketing Research 29, 314-328.
Morgan, R. M., and Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing 58(4), 20-38.
Nagy, P., and Neff, G. (2015). Imagined affordance: reconstructing a keyword for communication theory. Social Media+Society 1(2), 1-9.
Nunnally, J. C. (1978). Psychometric Theory. 2nd edition. New York NY: McGraw Hill.
Patterson, P. (2016). Retrospective: tracking the impact of communications effectiveness on client satisfaction, trust and loyalty in professional services. Journal of Services Marketing, 30(5), 485-489.
Pavlik, J. V. (1987). Public relations: what research tells us. Newbury Park CA: Sage.
Porter, M. E. (2010). Value in health care. New England Journal of Medicine 363, 2477-81.
Price, R. A., Elliott, M. N., Zaslavsky, A. M., Hays, R. D., Lehrman, W. G., Rybowski, L., Edgman-Levitan, S., and Cleary, P. D. (2014). Examining the role of patient experience surveys in measuring health care quality. Medical Care Research Review 71(5), 522-554.
Quinn, R. E. (1988). Beyond rational management: mastering the paradoxes and competing demands of high performance. San Francisco, CA: Jossey-Bass.
Safran, D. G., Taira, D. A. Rogers, W. H., Kosinski, M., Ware, J. E., and Tarlov, A. R. (1998). Linking primary care performance to outcomes of care. Journal of Family Practice 47(3), 213-220.
Schiavo, R. (2014). Health communication: from theory to practice. 2nd edition. San Francisco CA: Jossey Bass.
Sharma, N., and Patterson, P.G. (1999). The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services. Journal of Services Marketing 13(2), 151-170.
Siemens, G. (2005). Connectivism: learning theory for the digital age. International Journal of Instructional Technology and Distance Learning 2(1), 001-008.
Thompson, T. L., Robinson, J. D., and Brashers, D. E. (2011). Interpersonal communication and health care (633-678) in M. L. Knapp, and J. A. Daly (eds), The Sage handbook of interpersonal communication. 4th edition. Thousand Oaks CA: Sage.
Watson, T. (1994). Public relations evaluation: nationwide survey of practice in the United Kingdom, Paper presented to the International Public Relations Research Symposium. Bled: Pristop.
Watson, T., and Noble, P. (2014). Evaluating public relations: a best practice guide to public relations planning, research and evaluation. 3rd edition. London: Kogan Page.
World Health Organisation. (1948). Definition of health. Available at: http://www.who.int/about/mission/en/ [10 September 2018].
Zolnierek, K. B., and Dimatteo, M. R. (2009). Physician communication and patient adherence to treatment: a meta-analysis. Medical Care 47(8), 826-834.
The authors retain rights under the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). Authors assign copyright or license the publication rights in their articles, including abstracts, to MIP=JIBM. This enables us to ensure full copyright protection and to disseminate the article, and of course MIP=JIBM, to the widest possible readership in electronic format. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.