Making a Personal Difference: Communications in Healthcare

  • Dr. Bill Nichols Centre for Health Communications Research, Buckinghamshire New University, Uxbridge Campus, 106 Oxford Road, Uxbridge, United Kingdom UB8 1NA
Keywords: health, health behaviour, education, communication


Health communications (HC) is a fast-growing, potent branch of communications. Previous studies on various health contexts, from diabetes to cancer, note the importance of HC in influencing positive clinical outcomes. Phase-I of a  longitudinal study extends understanding of the HC process. Using primarily bivariate correlations, it confirms positive associations between a major learning intervention (an HC PG certificate)on perceptions of a practitioner’s communications effectiveness as demonstrated by a five-indicator model of consequent communications behaviours. It also finds, via regression analysis, that practitioner knowledge transfer and return-on-investment reporting are the most influential behaviours. 


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How to Cite
Nichols, B. (2019). Making a Personal Difference: Communications in Healthcare. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 11(1), 25-37.
Original article