Family Businesses' Culture and Innovativeness of Successors

  • Assist. Prof. Dr. Marina Letonja DOBA Business School Maribor, Prešernova ulica 1, 2000 Maribor, Slovenia
  • Prof. Dr. Mojca Duh University of Maribor, Faculty of Economics and Business, Razlagova 14, 2000 Maribor, Slovenia
Keywords: family business, successors, organizational culture, innovativeness, transition country


The article empirically examines the relationship between family businesses’ culture and successors’ innovativeness. The research results demonstrate that the family business culture of individual orientation is perceived by successors as very important for their innovativeness and positively influences their creativity and process innovations. The empirical evidence also supports our hypothesis that long-term orientation of the family businesses culture positively affects successors’ creativity, original thinking, experimenting with new ways of doing things, development of new ideas, new products and services. Research findings show that relationships between family businesses’ culture influenced by founders’ value system and successors’ innovativeness are complex.


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How to Cite
Letonja, M. and Duh, M. (2020) “Family Businesses’ Culture and Innovativeness of Successors”, Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, 12(2), pp. 57-69. doi: 10.32015/JIBM.2020.
Original article