Factors affecting repurchase intention with customer engagement as intervening variables in B2B context
Abstract
Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention. This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia.
Method: The selected population is manufacturing companies in Indonesia, with a total of 100 respondents. Simple random sampling was used to determine the respondents, while Smart PLS was used to test the hypothesis.
References
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