Factors affecting repurchase intention with customer engagement as intervening variables in B2B context

  • Negina Kencono Putri Universitas Jenderal Soedirman
  • Arief Wisnu Wardhana Universitas Jenderal Soedirman
Keywords: Customer Satisfaction, Social CRM, Customer Perceived Value, Customer Engagement, Repurchase Intention

Abstract

Purpose: The goal of this research is to learn more about the impact of customer satisfaction., social CRM, customer perceived value, on repurchase intention. This research is survey research on consumers of construction companies specifically in this case manufacturing companies in Indonesia.

Method: The selected population is manufacturing companies in Indonesia, with a total of 100 respondents. Simple random sampling was used to determine the respondents, while Smart PLS was used to test the hypothesis.

 

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Published
2023-11-30
How to Cite
Putri, N. K., & Wardhana, A. W. (2023). Factors affecting repurchase intention with customer engagement as intervening variables in B2B context. Journal of Innovative Business and Management =Mednarodno Inovativno Poslovanje , 15(2), 1-20. https://doi.org/10.32015/JIBM.2023.15.2.1
Section
Original article