Author Guidelines

The Journal of Innovative Business and Management publishes original contributions in forms of scientific and professional articles as well case-studies, book reviews and communications relevant to its scope. The authors should make sure that they have read the journal’s full informational section and that they agree to comply with editorial policy and principles.

Before sending the contributions to the addresses below, authors should make sure that they have followed the below guidelines:

  • Please prepare your paper as an MS Word document.
  • Single-spaced (1) throughout, including tables, figures, quotes, headings, and references.
  • The size of the contribution should not exceed 35,000 characters including the spaces and the indication of the bibliography used. The texts should be formatted for electronic media in MS Word format A4 using Verdana font. All margins should be aligned to 2,5 cm on each side.
  • Divide your paper into clearly defined and numbered sections. Subsections should be numbered 1.1 (then 1.1.1, 1.1.2, ...), 1.2, etc. (the abstract is not included in numbering). Each paragraph should appear on its own separate line.
  • Number tables and figures should follow consecutively in accordance with their appearance in the text. Place table titles above the table and the source of data below the table body

Desired paper structure

In your paper follow the structure following typical requirements for scientific publications – IMRAD: Introduction, Methods, Results And Discussion (please see more here).

The cover page

The cover page must contain the author(s) name, academic title or profession, institutional affiliation(s) of the author(s), country of origin, e-mail and valid home or institutional address. This is followed by the title of the paper (in English and in the original language, if the paper is written in another language) - not valid for communication and book review. In the continuation of the cover page, the author (s) statement on originality of the contribution and on compliance with ethical standards should follow.

The body of the paper 

Start the first page of the paper by giving the title of the paper in English first and in original language second (if the paper is written in another language), without the name of the author or his/hers institutional affiliation(s).

Abstract, key words, and JEL classification

Include no more than 650 characters of abstract in English and in original language (if the paper is written in another language) - not valid for communication and book review. In the abstract you include main objectives, describe methods, summarize the most important results, state major conclusions, significance, and aimed benefits for a reader. Include 3–5 keywords that accurately describe the paper’s primary topic(s). Add also three-character codes of JEL classification.

The presentation of the paper (basing on the IMRAD scheme although not a compulsory plan of the paper)


In the introduction, first describe the research problem. Also prove your familiarity with the empirical phenomena. Summarize relevant research and state of the arts, provide context, key terms, and concepts so the reader gets the general picture of the research. Make clear the links between problem and solution, question asked and research design, prior researches, and your research (what unanswered question, gap, untried method in existing research does your research address? What findings of others are you challenging or extending? Briefly describe your research question(s), and hypothese(es) and present the general experimental design.


Briefly explain the general type of scientific procedure you used. What data did you use and why?  Explain the method and justify it in respect of its alternatives. Explain the steps you took in your research and provide enough detail for replication. Don't include details of common statistical procedures, don’t describe technics (equations development) if you do not use it in your research and don't mix results with procedures.


Briefly describe the main results supported by selected data. Help the reader to understand table data and functions you obtained. Point to main characteristics in quantitative presentations (tables, figures, graphs) by limited repeating of table data when applicable.


Describe the meaning of your observations and summarize the most important findings at the beginning. Explain how your results relate to expectations and to literature cited in your work. Explain what additional research might resolve contradictions or explain exceptions. State how do your results fit into a broader context. Suggest the theoretical implications or practical applications of your results. Explain to which extent did your study achieve the goal (resolve the problem, answer the question, support the hypothesis) presented in the Introduction.


Please use Harvard style of referencing – if in doubt please check in the manual/citation guide ( We recommend using one of the computer tools for managing references such as Mendeley, Zotero, EndNote, etc. Here are some examples of referencing:

Citation in text:

Please assure that every reference cited in the text is also present in the reference list.

Single author: the author's name (without initials, unless there is ambiguity) and the year of publication – example: “(Raspor, 2016)”. 

Two or three authors: all authors' names and the year of publication – example: “(Maček and Ovin, 2014, p. 28)”;

More authors: first author's name followed by "et al." and the year of publication – example: “(Ritonija, et al., 2016)”.

Referencing to several references: authors’ names and year of publication chronologically – example: “as presented in literature (Toppeta, 2010; Washburn, et al., 2010; Council, 2014; Fukuyama, 2016).

Reference list/Bibliography:

References should be arranged first alphabetically (names of authors) and then (more publications of the same author) further sorted chronologically. More than one reference from the same author(s) in the same year must be identified by the letters "a", "b", "c", etc., placed after the year of publication. Examples:

Journal article - single author:

Ovin, R. (2001). „The Nature of Institutional Change in Transition“, Post-Communist Economies, 13(2), pp. 133–146.

Journal article - two or more authors:

Maček, A. and Ovin, R. (2014). „Does economic interventionism help strategic industries? Evidence from Europe“, E+M : ekonomie a management, 17(3), pp. 5–14. DOI: 10.15240/tul/001/2014-3-001.

More articles by the same author, issued in the same year:

Vukasović, T. (2016a). „An empirical investigation of brand equity: a cross-country validation analysis“, Journal of global marketing, 29(5), pp. 251–265.

Vukasović, T. (2016b). „Consumers’ sensorial product evaluation and perception“, Journal of food products marketing, 22(8), pp. 863–871.

Journal article found on a website:

Fukuyama, F. (2016). „Governance: What Do We Know, and How Do We Know It?“, Annual Review of Political Science, 19(1), pp. 89–105. Available at: [Accessed: 21. 10. 2017].

Website - text with the author:

Cendrowski, S. (2015). Global 500: China’s Global 500 companies are bigger than ever - and mostly state-owned. Fortune [online]. Available at: [Accessed:  21. 10. 2018]. 

Website - text without the author:

Financial Times (2015). Bund shock highlights dangers of herding [online]. Available at: [Accessed: 27. 1. 2019].

Book - one author:

North, D. C. (1990). Institutions, Institutional Change and Economic Performance: Political Economy of Institutions and Decisions. New York: Cambridge University Press.

Book - several authors (or editors):

Morgan, G., Campbell, J. L., Crouch, C., Pedersen, O. K. and Whitley, R. (Eds.) (2010). The Oxford Handbook of Comparative Institutional Analysis. Oxford: Oxford University Press. 

Chapter in the book - one author:

Weiss, L. (2010). „The State in the Economy: Neoliberal or Neoactivist?“, in G. Morgan, J. L. Campbell, C. Crouch, O. K. Pedersen, and R. Whitley (Eds.) The Oxford Handbook of Comparative Institutional Analysis. Oxford: Oxford University Press, pp. 183–210.

A chapter of several authors in a book or proceedings:

Ritonija, N., Lazar, N., Ašanin Gole, P., Maček, A., and Vukasović, T. (2016). „Professional Skills in Management and Leadership, Entrepreneurship and Communication: The e-PROFMAN Project“, in A. Moreira Teixeira, A., Szűcs, I., Mázár, and A. Wagner (Eds.) Re-Imaging Learning Scenarios : EDEN 2016 Annual Conference : Conference Proceedings. Budapest: European Distance and E-Learning Network, pp. 782–788.