Integrating ESG and AI in higher education: a conceptual framework for curriculum innovation

Authors

  • Tina Vukasović DOBA Business School, Maribor, Slovenia; International School for Social and Business Studies, Celje, Slovenia and University of Primorska, Faculty of Management, Koper, Slovenia
  • Liliya Terzieva The Hague University of Applied Sciences, Faculty of Business, Finance and Marketing, Centre of Expertise Mission Zero, The Netherlands
  • Elenita Velikova University of National and World Economy, Economy of Tourism Department, Bulgaria
  • Justyna Tomala Krakow University of Economics, College of Economics and Finance, Department of Entrepreneurship and Innovation
  • Michael Murg JOANNEUM University of Applied Sciences, Graz, Austria
  • Anita Maček JOANNEUM University of Applied Sciences, Graz, Austria

DOI:

https://doi.org/10.32015/JIBM.2025.17.1.3

Keywords:

ESG education, higher education, sustainable finance, artificial intelligence in education, interdisciplinary learning

Abstract

This paper examines the challenges and opportunities of integrating Environmental, Social and Governance (ESG) principles with artificial intelligence (AI) tools in higher education (HE), particularly in finance and business-related study programmes. Drawing on a structured review of recent academic literature and informed by insights from the Erasmus+ GenESG project, it identifies four key systemic gaps that hinder effective implementation: lack of standardised ESG frameworks, weak interdisciplinary integration, ethical uncertainties surrounding AI use, and low student engagement with sustainability topics.

The paper argues that addressing these challenges requires a holistic rethinking of curricula, combining ethical, digital, and sustainability literacies. Through an analysis of pedagogical approaches and institutional barriers, it offers recommendations for more coherent and future-oriented ESG teaching in higher education (HE), grounded in interdisciplinary, practice-based, and ethically aware strategies.

References

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Published

2025-06-30

Issue

Vol. 17 No. 1 (2025)

Section

Professional article

License

Copyright (c) 2025 Tina Vukasović, Liliya Terzieva, Elenita Velikova , Justyna Tomala, Michael Murg, Anita Maček

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The authors retain rights under the Creative Commons Attribution-ShareAlike 4.0 International CC BY-SA 4.0. Authors assign copyright or license the publication rights in their articles, including abstracts, to MIP=JIBM. This enables us to ensure full copyright protection and to disseminate the article, and of course MIP=JIBM, to the widest possible readership in electronic format. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.

How to Cite

Vukasović, T., Terzieva, L. ., Velikova , E. ., Tomala, J. ., Murg, M. ., & Maček, A. . (2025). Integrating ESG and AI in higher education: a conceptual framework for curriculum innovation. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 17(1). https://doi.org/10.32015/JIBM.2025.17.1.3

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