MAHNIČ, Mateja. New Solutions for Digital Advertising: Gen Y Playing Roles of Personas. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, Ljubljana, SI, v. 12, n. 2, p. 85–95, 2020. DOI: 10.32015/JIBM.2020.12.2.9.85-95. Disponível em: https://journal.doba.si/jimb/article/view/JIBM.2020.12.2.9.85-95. Acesso em: 12 mar. 2026.