PERIĆ, Blaženko; WINTER, Tanja; PISKAČ, Marcel; RIZVAN, Ajla; MEHUN, Neven; VUKASOVIĆ, Tina. The planning process for marketing a service about to enter a foreign market: a concept case study. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, Ljubljana, SI, v. 16, n. 1, p. 1–12, 2024. DOI: 10.32015/JIBM.2024.16.1.7. Disponível em: https://journal.doba.si/jimb/article/view/JIBM.2024.16.1.7. Acesso em: 12 mar. 2026.