SHEROVSKA, Gjorgjina. Challenges of implementing AI marketing in e-commerce businesses in North Macedonia. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, Ljubljana, SI, v. 16, n. 2, p. 1–16, 2024. DOI: 10.32015/JIBM.2024.16.2.7. Disponível em: https://journal.doba.si/jimb/article/view/JIBM.2024.16.2.7. Acesso em: 12 mar. 2026.