ZERRES, Christopher; SEITZ, Jürgen. AI-based content analysis in marketing: methods, processes, and evidence from an empirical study. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management, Ljubljana, SI, 2026. DOI: 10.32015/. Disponível em: https://journal.doba.si/jimb/article/view/419. Acesso em: 26 may. 2026.