B. Perić, T. Winter, M. Piskač, A. Rizvan, N. Mehun, and T. Vukasović, “The planning process for marketing a service about to enter a foreign market: a concept case study”, JIBM, vol. 16, no. 1, pp. 1–12, Jun. 2024, doi: 10.32015/JIBM.2024.16.1.7.