Zerres, Christopher, and Jürgen Seitz. “AI-Based Content Analysis in Marketing: Methods, Processes, and Evidence from an Empirical Study”. Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 18, no. 1 (June 29, 2026). Accessed July 7, 2026. https://journal.doba.si/jimb/article/view/419.