1.
Povše T, Vukasović T. The purchasing behavior of the customer of an innovative product and the challenges of adapting sales activities. JIBM [Internet]. 2021 Dec. 1 [cited 2026 Mar. 12];13(2):9-28. Available from: https://journal.doba.si/jimb/article/view/JIBM.2021.13.2.2