Perić B, Winter T, Piskač M, Rizvan A, Mehun N, Vukasović T. The planning process for marketing a service about to enter a foreign market: a concept case study. JIBM [Internet]. 2024 Jun. 28 [cited 2026 Mar. 12];16(1):1-12. Available from: https://journal.doba.si/jimb/article/view/JIBM.2024.16.1.7