Sarkar A S, Hazhar OM, Rawa AM, Rezhwan FO. The importance of product innovation in maintaining a competitive advantage. JIBM [Internet]. 2024 Nov. 28 [cited 2026 Sep. 20];16(2):1-15. Available from: https://journal.doba.si/jimb/article/view/JIBM.2024.16.2.4