Percepcija znanja, veščin in kompetenc študentov oziroma diplomantov odnosov z javnostmi s strani hrvaških delodajalcev
DOI:
https://doi.org/10.32015/JIMB/2019-11-1-7Ključne besede:
odnosi z javnostmi, percepcija delodajalcev, znanje in spretnosti študentov odnosov z javnostmi, sodelovanje delodajalcev s fakultetami za odnose z javnostmiPovzetek
Glavno raziskovalno vprašanje je, v kolikšni meri so delodajalci zadovoljni z izobraževanjem študentov odnosov z javnostmi. Strokovno znanje na unvierzah formalno ni ključni dejavnik za zaposlitev v odnosih z javnostmi na Hrvaškem. Delodajalci kot pomembnejši dejavniki ocenjujejo osebne in družbene kompetence (74%), osebnost študentov (56%) in izkušnje v odnosih z javnostmi (55%), profesionalno znanje pa je na četrtem mestu (37%). Delodajalci trdijo, da so najpomembnejše lastnosti študentov dobre veščine pisanja in branja, verbalne in prezentacijske veščine tr veščine timskega dela (socialne inteligencije in interpersonalne veščine). Po mnenju delodajalcev so diplomanti podiplomskih programov odnosov z javnostmi bolj sposobni za delo v poklicu kot diplomanti dodiplomskega študija. Univerzitetni učni načrti in programi niso skladni s potrebami trga dela, saj 18 % delodajalcev trdi, da so študenti nedovoljno izobraženi, 97 % pa da študenti odnosov z javnostmi iščejo dodatno usposabljanje na delu. Sodelovanje univerz in delodajalcev na Hrvaškem ni zadostna, saj samo 25 % podjetij / organizacij in 30% udeležencev osebno sodeluje s fakultetami. Delodajalci komentirajo nezadostno usposobljenost študenatov, znanje, proaktivnost, motivacijo, kot tudi njihova preekomerna pričakovanja od dela, kar se odraža na njihovo vztrajnost pri delu.
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