Odnos potrošnikov do sodobnih prehrambnih izdelkov in trendov
DOI:
https://doi.org/10.32015/JIBM/2019-11-2-9Ključne besede:
stališča potrošnikov, GSO, gensko spremenjeni izdelki, organska hrana, novi prehranski trendiPovzetek
Ljudje v vsakodnevnem življenju izvajajo dejavnosti nakupa in uživanja hrane, zato želimo v tej študiji osvetliti glavne dejavnike, ki bi lahko vplivali na odnos potrošnikov do novih živilskih izdelkov in trendov porabe. Študija je obravnavala tri glavne trende porabe hrane, in sicer: trajnostna poraba hrane, uživanje organske hrane in gensko spremenjena poraba hrane. Za dosego cilja študije smo opravili namizno raziskavo in s pomočjo kritičnega pregleda in analize literature opravili raziskavo glavnih dejavnikov, ki vplivajo na odnos potrošnikov do novih prehranskih izdelkov in vzorcev potrošnje. Viri so bili zbrani z ogledom baz podatkov EBSCO, Scopus, Science Direct, Taylor in Francis, z uporabo iskalnih orodij. Glavni rezultati kažejo, da na odnos potrošnikov do novih živilskih izdelkov vplivajo različne spremenljivke, kot so potrošniške vrednote in prepričanja do okolja in kmetijske tehnologije, poleg stopnje znanja, ki jo imajo v zvezi s pridelovanjem hrane in tehniko proizvodnje. Ugotovljeno je bilo tudi, da lahko zaupanje, moralna in etična vprašanja vplivajo na raven sprejemanja gensko spremenjenih živil s strani potrošnikov.
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