Informacijska asimetrija in njene posledice pri obnašanju ob spletnih nakupih: primer Albanije

Avtorji

  • Esmir Demaj predavaelj, Oddelek za poslovno administracijo, Epoka University, Rr. Tiranë-Rinas, Km. 12, 1032, Tirana, Albanija https://orcid.org/0000-0001-9005-7892
  • Vilma Manjani Epoka University, Rr. Tiranë-Rinas, Km. 12, 1032, Tirana, Albania, and Goethe University Frankfurt, Theodor-W.-Adorno-Platz 1, 60323 Frankfurt am Main, Germany

DOI:

https://doi.org/10.32015/JIBM/2020-12-1-9

Ključne besede:

informacijska asimetrija, online nakupovanje, odločanje, Albanija

Povzetek

Cilj te študije je analizirati, kako določene spremenljivke na spletnem trgu vplivajo na usmeritev odločanja in ukrepe za zmanjšanje asimetrije informacij pri nakupovanju prek spleta. Raziskava in opazovanje sta bili izvedeni, da bi razumeli vedenje spletnih kupcev in njihovo dojemanje informacij, ki so podane na spletnih platformah. Za oceno zbranih podatkov in testiranje povezanosti med spremenljivkami raziskovalnega modela smo uporabili opisno in korelacijsko analizo. Posledica tega je, da večina udeležencev kot samoumevno upošteva dejstvo, da imajo prodajalci več informacij od njih, ko sklenejo transakcijsko pogodbo, zaradi česar se počutijo manjvredno od moči prodajalcev, ki jih ti imajo v takih interakcijah. Zaradi tega so tradicionalni trgi zanje bolj prednostni, vendar več virov, kot so pregledi in ocene, predstavlja alternativni način zmanjšanja asimetrije zaznanih informacij.

Biografija avtorja

  • Esmir Demaj, predavaelj, Oddelek za poslovno administracijo, Epoka University, Rr. Tiranë-Rinas, Km. 12, 1032, Tirana, Albanija

    E. Demaj is currently lecturing at the Department of Business Administration Department and is the Head of Research and Projects Office at Epoka University. His PhD focus is on dynamic managerial capabilities, sustainable innovation and ambidexterity. Mr. Demaj has been involved in teaching courses like Management and Organization, Supply Chain Management, Operations Research, Project Management, and Organizational Behavior. His research interests among others include; Philosophy of Management Thought, Project Management, ERP, Dynamic Capabilities, Innovation, Sustainability etc.

    He has participated in many international conferences and is author of several papers and conference presentations.

Literatura

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Prenosi

Objavljeno

2020-06-30

Številka

Letn. 12 Št. 1 (2020): Junij 2020

Rubrika

Izvirni znanstveni članek

Licenca

Avtorske pravice so zaščitene s Creative Commons Priznanje avtorstva-Deljenje pod enakimi pogoji 4.0 Mednarodna CC BY-SA 4.0 in jih avtorji ohranijo v okviru te licence. Za objavo svojega članka, vključno s povzetkom, prenesejo avtorji avtorske oz. licenčne pravice na revijo MIP = JIBM. To nam omogoča popolno zaščito avtorskih pravic ter razširjanje članka in revije MIP=JIBM v najširši možni krog bralcev revije v elektronski obliki. Avtorji so sami odgovorni za pridobitev dovoljenja za razmnoževanje avtorskega gradiva iz drugih virov.

Kako citirati

Demaj, E., & Manjani, V. (2020). Informacijska asimetrija in njene posledice pri obnašanju ob spletnih nakupih: primer Albanije. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 12(1), 72-82. https://doi.org/10.32015/JIBM/2020-12-1-9