Strategic Planning Practices and Challenges: The Case of SMEs in Macedonia
DOI:
https://doi.org/10.32015/JIMB/2018-10-2-2Ključne besede:
strateško načrtovanje, MSP, konkurenčna prednostPovzetek
Strateško načrtovanje je pomemben element za rast podjetij, pridobivanje konkurenčne prednosti in nadaljnji razvoj. Vendar pa ni veliko znanstvenih raziskav o vlogi strateškega načrtovanja v malih in srednje velikih podjetjih (MSP). Mala in srednja podjetja v Makedoniji so glavni vir potencialne gospodarske rasti države v smislu njihovega prispevka k ustvarjanju zaposlitve in splošnega gospodarskega razvoja. V raziskavi smo proučevali, ali in kako se strateško načrtovanje uporablja v makedonskih malih in srednje velikih podjetjih ter preučujemo glavne značilnosti procesa strateškega načrtovanja v njih. Podatki so bili zbrani z metodo spletnega vprašalnika in analizirani s standardnimi orodji deskriptivne statistike. Namen je podati usmeritve lastnikom podjetij in menedžerjem za izboljšanje in uporabo orodij strateškega načrtovanja za prihodnjo rast njihovih podjetij.
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