Odgovornost v pokriznih organizacijah: strateški premiki v interni komunikaciji za trajnostno in odporno organizacijsko kulturo
DOI:
https://doi.org/10.32015/JIBM.2025.17.2.5Ključne besede:
interno komuniciranje, coaching, trajnostnost, odnosi z javnostmi, organizacijska odpornostPovzetek
Namen članka: Ta članek raziskuje spreminjajočo se vlogo coachinga kot orodja notranje komunikacije pri spodbujanju odgovornosti kot dela ciljev odnosov z javnostmi, zlasti v obdobju po krizi.
Izvirnost/vrednost: S ponovnim pregledom in nadgradnjo študije, ki je bila prvotno izvedena leta 2019, študija posebej preučuje, kako je coaching trenutno vključen v prakse notranje komunikacije v slovenskih organizacijah, njegov vpliv na povečanje osebne in organizacijske odgovornosti, njegovo vlogo v skladu s strategijami trajnosti in njegovo zaznano učinkovitost po krizah, kot sta COVID-19 in socialni nemiri. Poleg tega te ugotovitve umešča v okvir ESRS, zlasti v socialno (S) dimenzijo direktive CSRD.
Raziskovalna metodologija: S kvantitativnim in kvalitativnim pristopom študija želi identificirati spremembe v odnosih vodstvenih delavcev, komunikacijskih strukturah, njihovi odgovornosti in njihovem prispevku k spodbujanju trajnosti v negotovih časih.
Ugotovitve: Ugotovitve poudarjajo vse večji pomen strukturirane interne komunikacije – in coachinga kot enega od njenih orodij – kot sredstva za gojenje osebne in organizacijske odgovornosti, povečanje vrednosti zaposlenih in spodbujanje prožnih, trajnostnih organizacijskih kultur.
Praktične posledice: Študija prispeva k teoretičnemu razumevanju in ponuja praktične smernice za vključevanje coachinga v komunikacijske strategije za podporo dolgoročne organizacijske odpornosti.
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Avtorske pravice (c) 2025 Natalie Cvikl Postružnik, Nina Lesar, Tjaša-Ana Buček
To delo je licencirano pod Creative Commons Priznanje avtorstva-Nekomercialno 4.0 mednarodno licenco.
Avtorske pravice so zaščitene s Creative Commons Priznanje avtorstva-Deljenje pod enakimi pogoji 4.0 Mednarodna CC BY-SA 4.0 in jih avtorji ohranijo v okviru te licence. Za objavo svojega članka, vključno s povzetkom, prenesejo avtorji avtorske oz. licenčne pravice na revijo MIP = JIBM. To nam omogoča popolno zaščito avtorskih pravic ter razširjanje članka in revije MIP=JIBM v najširši možni krog bralcev revije v elektronski obliki. Avtorji so sami odgovorni za pridobitev dovoljenja za razmnoževanje avtorskega gradiva iz drugih virov.
