Analiza povezave med sistemom nagrajevanja in zaznavo učinkovitosti v prodajnem managementu

Avtorji

  • Zvonimir Filipović University of Applied Sciences Lavoslav Ružička in Vukovar, Croatia

DOI:

https://doi.org/10.32015/JIBM.2025.17.9

Ključne besede:

sistemi nagrajevanja, pravičnost plač, motivacija zaposlenih, upravljanje uspešnosti, prodajni management

Povzetek

Namen tega prispevka je preučiti odnos med zadovoljstvom z nagrajevalnim sistemom in zaznavo pravičnosti plačila med zaposlenimi v prodajnem managementu živilske industrije. Izhodišče je, da zaposleni nagrade ne vrednotijo le skozi višino plače, temveč skozi zaznavo pravičnosti in transparentnosti. Kvantitativna raziskava je bila izvedena s pomočjo standardiziranega vprašalnika na vzorcu N = 92 zaposlenih v prodajnem managementu hrvaške živilske industrije. Spremenljivke so bile merjene na Likertovi lestvici od 1 do 10, podatki pa analizirani z deskriptivno statistiko, Spearmanovo korelacijo in testi razlik. Ugotovljena je bila izjemno močna pozitivna korelacija med zadovoljstvom z nagrajevanjem in zaznavo pravičnosti plačila (ρ = 0.981; p < 0.01), z skoraj identičnimi povprečnimi vrednostmi, pri čemer zaposleni teh dveh vidikov ne dojemajo ločeno. Pravičnost in transparentnost sistema nagrajevanja sta ključni za ohranjanje motivacije in zadržanje zaposlenih. Prispevek ponuja empirični vpogled v prodajni management živilske industrije, sektor, ki je premalo raziskan.

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Objavljeno

2025-11-28

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Kako citirati

Filipović, Z. . (2025). Analiza povezave med sistemom nagrajevanja in zaznavo učinkovitosti v prodajnem managementu. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 17(2). https://doi.org/10.32015/JIBM.2025.17.9