Integration of generative AI into higher education ecosystems

Authors

  • Luka Tomat University of Ljubljana, School of Economics and Business

DOI:

https://doi.org/10.32015/JIBM.2026.18.1.9

Keywords:

technology adoption, generative AI, higher education, integration of generative AI into higher education

Abstract

In recent years, the integration of GenAI into higher education has rapidly transformed higher education systems from different perspectives. It impacts teaching, learning, assessment, daily business operations, and institutional management. To this matter, this paper explores the integration of Gen AI within higher education, substantiated by the case of selected Slovenian business school.

The study addresses how AI should be incorporated into higher education and presents a use case that can help other universities to integrate GenAI tools into their modus operandi in an effective and ethical manner.

References

Aldreabi, H., Dahdoul, N., Alhur, M., Alzboun, N., & Alsalhi, N. (2025). Determinants of Student Adoption of Generative AI in Higher Education. Electronic Journal of e-Learning. https://doi.org/10.34190/ejel.23.1.3599

Burneo-Arteaga, P., Lira, Y., Murzi, H., Balula, A., & Costa, A. (2025). Capability-based training framework for generative AI in higher education. Frontiers in Education. https://doi.org/10.3389/feduc.2025.1594199

Cacho, R. (2024). Integrating Generative AI in University Teaching and Learning: A Model for Balanced Guidelines. Online Learning. https://doi.org/10.24059/olj.v28i3.4508

Chan, C., & Hu, W. (2023). Students’ voices on generative AI: perceptions, benefits, and challenges in higher education. International Journal of Educational Technology in Higher Education, 20. https://doi.org/10.1186/s41239-023-00411-8

Chan, C., & Lee, K. (2023). The AI generation gap: Are Gen Z students more interested in adopting generative AI such as ChatGPT in teaching and learning than their Gen X and millennial generation teachers?. Smart Learning Environments, 10, 1-23. https://doi.org/10.1186/s40561-023-00269-3

Chan, W. K. W., Wong, H. L. A., & Lam, L. C. P. (2025). Are We AI-Ready? Unveiling the Professional Development Needs of Faculty. In 2025 6th International Conference on Information Technology and Education Technology (ITET) (pp. 36-40). IEEE.

Cordero, J., Torres-Zambrano, J., & Cordero-Castillo, A. (2024). Integration of generative artificial intelligence in higher education: Best practices. Education Sciences, 15(1), 32. https://doi.org/10.3390/educsci15010032

Dabis, A., & Csáki, C. (2024). AI and ethics: Investigating the first policy responses of higher education institutions to the challenge of generative AI. Humanities and Social Sciences Communications, 11(1), 1-13.

Deroncele-Acosta, A., Sayán-Rivera, R. M. E., Mendoza-López, A. D., & Norabuena-Figueroa, E. D. (2025). Generative Artificial Intelligence and Transversal Competencies in Higher Education: A Systematic Review. Applied System Innovation, 8(3), 83. https://doi.org/10.3390/asi8030083

Emre, İ. E. (2025). Integrating generative AI tools in higher education. American Journal of STEM Education, 11, 51-68. https://doi.org/10.32674/2gxk8g16

Farrelly, T., & Baker, N. (2023). Generative artificial intelligence: Implications and considerations for higher education practice. Education Sciences, 13(11), 1109. https://doi.org/10.3390/educsci13111109

Francis, N., Jones, S., & Smith, D. (2025). Generative AI in Higher Education: Balancing Innovation and Integrity. British Journal of Biomedical Science, 81. https://doi.org/10.3389/bjbs.2024.14048

George, B., & Wooden, O. (2023). Managing the strategic transformation of higher education through artificial intelligence. Administrative Sciences, 13(9), 196. https://doi.org/10.3390/admsci13090196

Gupta, V., & Nyamapfene, A. (2025). Generative AI in universities: Practices at UCL and other institutions, and the path forward. Internet Reference Services Quarterly, 29(1), 131-151.

Hagendorff, T. (2020). The ethics of AI ethics: An evaluation of guidelines. Minds and machines, 30(1), 99-120.

Hughes, L., Malik, T., Dettmer, S., Al-Busaidi, A. S., & Dwivedi, Y. K. (2025). Reimagining higher education: Navigating the challenges of generative AI adoption. Information Systems Frontiers, 1-23. https://doi.org/10.1007/s10796-025-10582-6

Jin, Y., Yan, L., Echeverria, V., Gašević, D., & Martinez-Maldonado, R. (2025). Generative AI in higher education: A global perspective of institutional adoption policies and guidelines. Computers and Education: Artificial Intelligence, 8, 100348.

Kamalov, F., Santandreu Calonge, D., & Gurrib, I. (2023). New era of artificial intelligence in education: Towards a sustainable multifaceted revolution. Sustainability, 15(16), 12451. https://doi.org/10.3390/su151612451.

Kurtz, G., Amzalag, M., Shaked, N., Zaguri, Y., Kohen-Vacs, D., Gal, E., ... & Barak-Medina, E. (2024). Strategies for integrating generative AI into higher education: Navigating challenges and leveraging opportunities. Education Sciences, 14(5), 503. https://doi.org/10.3390/educsci14050503

McDonald, N., Johri, A., Ali, A., & Collier, A. H. (2025). Generative artificial intelligence in higher education: Evidence from an analysis of institutional policies and guidelines. Computers in Human Behavior: Artificial Humans, 3, 100121. https://doi.org/10.1016/j.chbah.2025.100121

Mikroyannidis, A., Ekuban, A., Kwarteng, J., & Domingue, J. (2025, March). Best Practices for the Responsible Adoption of Generative AI in Higher Education. In Proceedings (Vol. 114, No. 1, p. 6). MDPI.

O’Dea, X. (2024). Generative AI: is it a paradigm shift for higher education?. Studies in Higher Education, 49, 811 - 816. https://doi.org/10.1080/03075079.2024.2332944

Qian, Y. (2025). Pedagogical Applications of Generative AI in Higher Education: A Systematic Review of the Field. TechTrends, 1-16. https://doi.org/10.1007/s11528-025-01100-1

Ruiz-Rojas, L. I., Acosta-Vargas, P., De-Moreta-Llovet, J., & Gonzalez-Rodriguez, M. (2023). Empowering education with generative artificial intelligence tools: Approach with an instructional design matrix. Sustainability, 15(15), 11524. https://doi.org/10.3390/su151511524

Siu, B., & White, J. (2025). When ease becomes a barrier: What influences student intentions to use Generative AI in higher education?. British Educational Research Journal. https://doi.org/10.1002/berj.4206

Symeou, L., Louca, L., Kavadella, A., Mackay, J., Danidou, Y., & Raffay, V. (2025). Development of Evidence‐Based Guidelines for the Integration of Generative AI in University Education Through a Multidisciplinary, Consensus‐Based Approach. European Journal of Dental Education, 29(2), 285-303. https://doi.org/10.1111/eje.13069

Yusuf, A., Pervin, N., & Román-González, M. (2024). Generative AI and the future of higher education: a threat to academic integrity or reformation? Evidence from multicultural perspectives. International Journal of Educational Technology in Higher Education, 21(1), 21. https://doi.org/10.1186/s41239-024-00453-6

Zlotnikova, I., Hlomani, H., Mokgetse, T., & Bagai, K. (2025). Establishing ethical standards for GenAI in university education: a roadmap for academic integrity and fairness. Journal of Information, Communication and Ethics in Society, 23(2), 188-216. https://doi.org/10.1108/jices-07-2024-0104

Downloads

Published

29.06.2026

Issue

Section

Professional article

How to Cite

Tomat, L. (2026). Integration of generative AI into higher education ecosystems. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 18(1). https://doi.org/10.32015/JIBM.2026.18.1.9