Znamčenje v malih in srednje velikih podjetjih
Keywords:
.Abstract
.
References
Aaker, D. (1991). Managing the brand equity: capatilizing on the value of the brand name. New York: The free press.
Aaker, D. A., Jochimthaler, E. (2000). Brand leadership. Kraj: Založba.
Anarnkaporn, A. (2007). Branding as a competitive advantage for SMEs. RU. Iinternational journal, 1(1).
Berthon, P. et al. (2008). Brand management in small to medium-sized Enterprises. Journal of small business management , 46(1), 27–45.
Chen, C. H. (2001). Using free associations to examine the relationship between the characteristics of brand associations and brand equity. Journal of product & brand management, 10(7), 439–451.
Caprara, G. V. et al. (2001). Brand personality: how to maske the mataphor fit? Journal of economic psyhology, 22, 377–395.
Courtney, H. et al. (1997). Strategy under uncertainly. Harward business review, nov./ dec., 1997.
Davidson, H. (1997). Even more offensive marketing. An exchilarating action guide to winning in business. London: Penguin Books, 605.
Downloads
Published
Issue
Section
License
The authors retain rights under the Creative Commons Attribution 4.0 International License CC BY 4.0. Authors assign copyright or license the publication rights in their articles, including abstracts, to MIP=JIBM. This enables us to ensure full copyright protection and to disseminate the article, and of course MIP=JIBM, to the widest possible readership in electronic format. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.
