Znamčenje v malih in srednje velikih podjetjih

Authors

  • Franc Vidic Gea College

Keywords:

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Abstract

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References

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Berthon, P. et al. (2008). Brand management in small to medium-sized Enterprises. Journal of small business management , 46(1), 27–45.

Chen, C. H. (2001). Using free associations to examine the relationship between the characteristics of brand associations and brand equity. Journal of product & brand management, 10(7), 439–451.

Caprara, G. V. et al. (2001). Brand personality: how to maske the mataphor fit? Journal of economic psyhology, 22, 377–395.

Courtney, H. et al. (1997). Strategy under uncertainly. Harward business review, nov./ dec., 1997.

Davidson, H. (1997). Even more offensive marketing. An exchilarating action guide to winning in business. London: Penguin Books, 605.

Published

2019-07-04

Issue

Section

Original article

How to Cite

Vidic, F. . (2019). Znamčenje v malih in srednje velikih podjetjih. Mednarodno Inovativno Poslovanje = Journal of Innovative Business and Management, 3(1). http://journal.doba.si/OJS/index.php/jimb/article/view/87