Primerjalna analiza turističnih kazalnikov za Hrvaško in izbrane konkurenčne države
DOI:
https://doi.org/10.32015/JIBM.2022.14.2.8Ključne besede:
turizem, konkurenčnost, gospodarski učinki, gospodarstvoPovzetek
Vse več držav vlaga v razvoj turizma, ki tako postaja ključno gibalo družbenoekonomskega razvoja. Učinki turizma se uresničujejo skozi devizne prihodke, ustvarjanje delovnih mest ter razvoj lokalne in nacionalne infrastrukture. Kot mednarodna trgovinska storitev, je vhodni turizem postal ena glavnih trgovinskih kategorij na svetu. Turizem na Hrvaškem velja za pomemben dejavnik naložb ter predstavlja generator rasti nacionalnega gospodarstva. Neugodno makroekonomsko okolje in poslovna klima v državi določata naslavljanje in razvoj na konkurenčni osnovi. Današnji poslovni svet zaznamujeta pospešen razvoj in konkurenčnost podjetij, ki morajo spodbujati profitabilen razvoj, meriti ustvarjanje vrednosti in se nenehno učiti iz uspeha, saj le takšna podjetja lahko uspejo. Cilj prispevka je prikazati gospodarske učinke turizma in položaj hrvaškega turizma glede na konkurenčne države, ter potrditi hipotezo, da je Hrvaška močna konkurenčna država.
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